Changelog · July 22, 2026
Rover is now Blossom
Rover has a new home, a new name, and a much bigger staff.
Starting today, Rover is Blossom. Everything you built in Rover is still here. Every automation and every workflow runs exactly as it did yesterday. What changed is everything around it.
Rover went proactive. It used to wait for instructions. Now it scans the apps, email, and communication your business already runs, and stages automations itself, before you ask. Work you never described shows up documented, staged, and waiting for one click. This marks the transformation from reactive to proactive.
Prebuilt recipes are new. The automations almost every business runs, like invoice chasing, quote follow-ups, and appointment reminders, now come ready-made. Pick one, point it at your tools, and it runs.
And Rover brought colleagues.
- Donna answers everything so you don't have to. She answers your phones 24/7, reads and routes your physical mail, deposits your checks, and texts you and your customers on iMessage.
- Sage finds the money you didn't know to look for, and the new Scoreboard keeps dead-accurate live math on the whole business. When a number slips, Sage finds the why and stages the fix.
- The Agent Inbox puts every judgment call one tap from done, custom apps replace the software you rent, and playbooks bring you the moves of the best operators in your industry.
New pricing, too. Sage and Donna now start free, and Rover stays pay-per-task with no monthly fee and no minimums. There is no enterprise contract, nobody you have to talk to, and nothing to pay up front. See the new pricing.
The name changed because the product outgrew it. Rover ran your busywork. Blossom grows your business, and it starts with a free audit: 100% online, about an hour, with the first automations running before it's done.

